Much effort and money are spent trying to analyze whether political messages resonate with the electorate. With the UK in its final days before a general election, I thought I would see if I could gain such insight with minimal effort.

My approach is simple: track the sentiment of tweets that mention each party. Since the Wolfram Language has a built-in sentiment classifier and connections to external services, we can analyze these messages with only a few lines of code.

Read more here.