How can something that simple produce something that complex? It’s been nearly 40 years since I first saw rule 30—but it still amazes me. Long ago it became my personal all-time favorite science discovery, and over the years it’s changed my whole worldview and led me to all sorts of science, technology, philosophy and more.

But even after all these years, there are still many basic things we don’t know about rule 30. And I’ve decided that it’s now time to do what I can to stimulate the process of finding more of them out. So as of today, I am offering $30,000 in prizes for the answers to three basic questions about rule 30.

Read more here.